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Marketing Consulting & Business Advisory 

Fresh perspective. Practical guidance. Better business decisions.

EXPERIENCE ACROSS FOOD & BEVERAGE, HOSPITALITY, CONSUMER BRANDS, RETAIL, AGRICULTURE, MANUFACTURING, TABLEWARE, SERVICE BUSINESSES, COMMERCIAL REAL ESTATE & PLACEMAKING.
From brand positioning and marketing to visibility, partnerships, and new opportunities, FS & Co. brings experienced perspective, creative thinking, and practical guidance to businesses navigating challenges, growth, and change.
FS & Company Assess

Assess

Understand the business and identify gaps

FS & Company Advise
Advise
Offer perspective, ideas, and direction
FS & Company Connect
Connect
Align people, resources, and priorities
FS & Company Advance
Advance
Review progress and guide next steps

EXPERT PERSPECTIVE. PRACTICAL SOLUTIONS.

A focused working session to tackle challenges, explore opportunities, and leave with clear, actionable next steps.

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What you get: Direct access to my experience, candid feedback, creative problem-solving, and actionable direction.

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Ideal for: Entrepreneurs, small businesses, startups, and anyone who needs an experienced sounding board.

CLARITY AND DIRECTION FOR GROWING BUSINESSES.

Ongoing business and marketing guidance to organize priorities, solve problems, strengthen your efforts, and keep your business moving forward.

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What you get: Regular working meetings, clear priorities, ongoing review and feedback, resource recommendations, and guidance coordinating outside specialists when needed.

 

Ideal for: Growing businesses, hospitality groups, consumer brands, retailers, and companies without senior marketing leadership.

BETTER ALIGNMENT. STRONGER MARKETING.

Independent, senior-level guidance connecting leadership, marketing teams, and outside agencies to improve collaboration, sharpen execution, and achieve shared goals.

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What you get: Cross-team coordination, campaign and creative review, agency collaboration, strategic input, and an independent senior-level perspective.

 

Ideal for established companies, emerging brands within larger organizations, and businesses working with multiple agencies or marketing partners.

"I have an idea, but don't know where to start."
"Our marketing director needs experienced outside support."

"We know we need to do something differently, but we're not sure what."

"We're launching a new brand and need everyone aligned."
"We need an experienced outside perspective to challenge our thinking and identify opportunities."
"We have three agencies and nobody is talking to each other."
"Our marketing feels all over the place."
"We're spending money but don't know what's working."
"Our business has grown, but our marketing hasn't kept up."
"We have plenty of ideas, but struggle to prioritize and execute them."
"We have a marketing team, but are we focusing on the right things?"

I would love to help you and your business

Founded by Felicia Perry Trujillo, FS & Company draws on more than 20 years of marketing and business experience, including 13 years building Food Seen and advising businesses across food, beverage, hospitality, consumer brands, retail, and commercial real estate.

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© 2026 FS & Co. — All Rights Reserved — Based in Raleigh, NC

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